Dikra Madjdouline

A complete, editorial brand identity system for Dikra Madjdouline, a personal lash and brow studio. The identity is built around a delicate “dm” monogram, a warm palette of blush, cream, ink black and gold, and a soft, precise, unmistakably feminine tone.

The 15-page guideline covers the full visual language: logo suite and clear-space rules, colour palette, typography, supporting motifs, photography direction, brand voice, and real-world applications across social media and stationery.

Soft natural light, warm tones and room to breathe — detail over drama throughout. Designed to feel calm, refined and reassuring: where a steady hand becomes quiet beauty.