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Ariadne

Ariadne — cover

Services

  • Brand Identity
  • Logo Design

Year

2024

Full project on Behance

Info

Ariadne is a youthful clothing brand. The brief was to create a memorable brand identity with a minimalist, modern logo — simple, effective, and appealing to a young, progressive audience — built on three principles: comfort, relevance to fashion trends, and expression of individuality.

Solution

The wordmark features a distinctive stylized “A”, the first letter of the brand name, while the “R” is drawn in a cursive style that adds a touch of elegance and sophistication. This stylized “R” becomes the key element of the identity — a simple, memorable symbol of the brand’s commitment to quality.

A predominantly monochromatic colour scheme with a single red accent balances individuality with current fashion trends, giving Ariadne a modern, distinctive presence.

Let’s make something
amazing together.

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