Studio Blackburn Gives Ellis Butchers a Cast of Characters From Meat

No livestock silhouettes. No cut charts. Studio Blackburn ripped up the butcher-branding rulebook for Ellis Butchers.

Instead of humanising the animal, they humanised the meat — giving cuts of meat their own legs, led by a mascot called Meat Ellis, a cast of characters wholesome, unexpected and genuinely fun.

Two shops, one parent brand, two distinct personalities — proof that identity systems can flex by neighbourhood without losing coherence.